Our Story

Ian and Amanda Pic

We are Ian and Amanda, and we want to share our passion of the beach with everyone to encourage you to take the time and 'Enjoy the Moments'.

Remember that feeling you get when you walk on the beach with the Sand Between Your Toes (SBYT)? The waves rolling and crashing and the smell of the ocean air around you. That is what drove us to create our lifestyle brand, and we aim to design a complete range of clothing, apparel and fun stuff to help you. We look forward to you joining our journey!

Born on the Sunshine Coast, Australia we personally design our products and strive to source sustainable materials and manufacture in ethical facilities around the globe. This is our contribution, as a manufacturer, with our effort to helping preserve our planet for generations.

Please help us spread the word with encouraging everyone you know to take the time and 'Enjoy the Moments'!

Ian & Amanda

Sunshine Coast, AUSTRALIA