Our Story

We are Ian and Amanda, and we want to share our passion of the beach with everyone to encourage you to take the time and 'Enjoy the Moments'.

Remember that feeling you get when you walk on the beach with the Sand Between Your Toes (SBYT)? The waves rolling and crashing and the smell of the ocean air around you. That is what drove us to create our lifestyle brand, and we aim to design a complete range of clothing, apparel and fun stuff to help you. We look forward to you joining our journey!

Born on the Sunshine Coast, Australia we personally design our products and strive to source sustainable materials and manufacture in ethical facilities around the globe. This is our contribution, as a manufacturer, with our effort to helping preserve our planet for generations.

“Enjoy the Moments” is a reminder to savor and appreciate the present experiences in your life. It encourages mindfulness and a focus on the here and now, rather than worrying about the past or the future. It’s about finding joy and meaning in everyday experiences and recognizing the value of even the small, seemingly ordinary moments. Essentially, it’s a call to live fully and consciously, making the most of each moment as it comes.

Please help us spread the word with encouraging everyone you know to take the time and 'Enjoy the Moments'!

Ian & Amanda

Sunshine Coast, AUSTRALIA